Hello, I'm Venla,
a product designer

I work with ambitious product teams to create joyful experiences with measurable performance uplift at scale.

Testing Aiven's platform onboarding with PLG

Learn more about an onboarding experiment to test if developers wanted to adopt Aiven as a full data platform rather than a one-point solution.

25% experiment adoption rate.

Case study

Launching a free tier at Aiven

Learn more about how I designed the Aiven free tier, establishing new ways for sustainably growing Aiven's user base.

100% increase in the new monthly active user growth rate.

Case study

Crafting a progressive web app at CGI

A look at how I took a new product initiative from concept to launch for one of CGI's key clients.

New product from zero to one.

Case study
Polaroid-style photo of Venla

Hi, this is me!

I've spent 7+ years as a product designer working across core and growth teams. I'm currently designing billing and payment experiences at Karbon, a practice management solution for accountants.

At work I'm driven to build considerate software that makes people's day-to-day a little easier. I care as much about craft as I do about outcomes. I spend time understanding how people work and where they get stuck, then turn those insights into ideas worth building.

Outside of work, I enjoy discovering art, music, and culture, and spending time in nature. As a Finnish native, I'm always looking for the perfect sauna. 

I'm based in Canberra, Australia, and work with people across the globe. If you'd like to connect, I'd love to hear from you.